Increase your conversion rates with a systematic and measurable optimization approach
Marketing Optimization or Conversion Rate Optimization (CRO) is all about converting more of your existing visits to your properties into revenue.
Now that you have the social engagement and website traffic, let’s convert those prospects into customers by applying statistical methodologies to better understand and serve your customer segments. If you have a lot of traffic, but you are disappointed about the results then you have to optimize your website.
Companies have been focusing on driving traffic to their site using SEO, SEM, Social Media, Banner display and other tactics. However their traffic is not converting into registrations, calls and sales. Conversion Rate Optimization (CRO) focuses on measuring and improving your prospects’ actions, leading to more conversions into leads, sales or sign ups. Decisions will be taken based on data analysis, targeting, testing and personalizing.
We specialize in Conversion Rate Optimization; this is the core of our business. We offer a full range of conversion rate optimization services designed to help you. We partner with key optimization vendors to provide you with the best solution. Our partner vendors include Adobe Target, Autonomy, CrazyEgg, Google, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends.
Our Conversion Rate Optimization Services include:
A/B Split & Multivariate Testing
Take the guess work out of your creative development and focus on variables that drive conversion improvements. If your business is not taking a scientific approach to learning what works on your site, you are likely paying higher acquisition costs than necessary, and leaving incremental sales on the table.
Targeting & Segmentation
Not all your prospects and website visitors are the same, you should treat them differently. We help clients and brands deliver more relevant messaging, promotions, and creatives by targeting content on your website, social media sites, media buys and other touchpoints to specific user segments and audiences.
Hypotheses & Prioritization
By using your web analytics data, focusing on your primary conversion goals and understanding the steps visitors take to reach those goals, we draw hypothesis to be tested or immediately implemented. This analysis goes beyond your web properties and includes a deep understanding of the customer journey, product and target consumer.
Conversion-oriented Web Design
We build user experiences, wireframes and content based on user profiles and key marketing goals. By making the user experience more intuitive, providing relevant content to your target audience and creating conversion focused websites, lead generation pages and sales pages we increase business revenue.